SEMIOTIC ANALYSIS Macintosh Plus - Floral Shoppe

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Macintosh Plus - Floral Shoppe
Another example of underground music, Macintosh Plus’ Floral Shoppe is seen as the definitive album for the internet - conceived genre of music called vaporwave, which has a heavy focus on conveying a retro or nostalgic atmosphere. The album cover to go with the music is a good example of an underground album that presents itself in a far more inviting manner, piquing the audience’s curiosity rather than repulsing them.
The placement of a roman bust next to a vhs screen suggests a change from old to new, perhaps representing the album as an emergent genre, a metaphorical new technology against a background of relics. The checkered floor stretching out into the pink background seems otherworldly, and the bright colours and recognisable imagery of a city seems inviting, perhaps (unlike the art to accompany Mezzanine) encouraging audiences to pick up and explore the album with an open mind, framing it as comfortingly similar to what they are used to.

 Luke

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