Here is the email that I sent to the record company, Dominos Recording, who manage Blood Orange, asking permission to use the song in their music video.
Although not of the genre we are intending to base our music video in, Ashes to Ashes is a video from the 1980s, and is a prime example of the editing techniques, lighting, Mis en Scene, and cinematography that was used in that period. I analysed this in the hope that we would be able to apply those techniques into our video, as we are hoping to achieve a retro style. The video achieves a disconcerting feel within the audience through its use of ambiguity. The mis en scene of the piece is extremely ambigious and appears to be random. Bowie is seen dressed as a clown for much of the video, followed round by Egyptian looking women and a digger. These seemingly unconnected elements create a disconcerting feeling within the viewer, which is further enhanced by the use of uncommon editing techniques, such as extreme contrasts, and green screening, which in the 1980s would have been a relatively modern technique. Similarly, extreme close ups of Bowies face, followed by extreme wide shots o...
Pulp’s Common People is an indie music video that features references to a past age, in this instance the disco age of the 1970s. The use of green screen to present the ensemble on a stereotypically 1970s dance floor, and the use of bright colourful lights create a naff scene, which is presented negatively, and mocked by the band, a staple of the indie genre being rebelling against conformity. Furthermore, the contrast between the colourful lighting of the club, and the naturalistic lighting on the singer, enhances the idea of rebellion against conformity. There is a key focus on the band, which is both stereotypical of the pop genre, which the video aims to mock, and the indie genre, which the band is classified as. By using extreme close ups of the lead vocalist; in conjunction with wider shots of him, there is excess focus on Jarvis Cocker, mocking the characteristic of pop music that record labels push for greater focus on the star. With the panning shot during which the lea...
Macintosh Plus - Floral Shoppe Another example of underground music, Macintosh Plus’ Floral Shoppe is seen as the definitive album for the internet - conceived genre of music called vaporwave, which has a heavy focus on conveying a retro or nostalgic atmosphere. The album cover to go with the music is a good example of an underground album that presents itself in a far more inviting manner, piquing the audience’s curiosity rather than repulsing them. The placement of a roman bust next to a vhs screen suggests a change from old to new, perhaps representing the album as an emergent genre, a metaphorical new technology against a background of relics. The checkered floor stretching out into the pink background seems otherworldly, and the bright colours and recognisable imagery of a city seems inviting, perhaps (unlike the art to accompany Mezzanine) encouraging audiences to pick up and explore the album with an open mind, framing it as comfortingly similar to what they are used to...
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